If you were expecting advice on locating a good cab or pinot noir, that’s not what this article is about (although we wouldn’t blame one for thinking that—at Crux we do love our red wine!). No, this is the story of why color consistency is so important to your brand, and how Crux found its signature red color.
Imagine showing up to a meeting with a few of your colleagues, and when you hand out your business cards the first thing the prospect does is place them side by side and comment on how the colors don’t match. Read More
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