We are looking for an energetic and strategic Senior Director of Digital Marketing to lead and grow Crux’s digital marketing team and service offerings. This role requires a dynamic leader with deep expertise across all core digital disciplines—paid media, SEO, analytics, web, and social—paired with the ability to be both a visionary strategist and a hands-on contributor.
As a senior leader within our fractional marketing agency, you will work across a diverse client base—from B2B to eCommerce to higher education and more—delivering integrated digital strategies that drive measurable business impact. You will serve as a trusted advisor to clients and internal CMOs, guide a team of specialists across multiple functional areas, and evolve our digital capabilities to meet future market needs.
Reporting to the SVP of Operations, you will play a critical role in both day-to-day campaign execution and long-term growth of the digital service line.
This candidate must:
- Be an exceptional role model for the company values
- Be able to lead, inspire, and manage a team of resources
- Be highly analytical
- Be highly adaptable to a changing work environment and shifting client demands
- Be well-organized and highly responsive
- Be a strategic thinker who can create and implement digital marketing strategies
- Demonstrate maturity
- Work effectively with all stakeholders within different levels of the organization
JOB RESPONSIBILITIES:
Team Leadership
- Lead and mentor a team of digital specialists, fostering professional development and elevating the quality of work across all levels.
- Oversee team workload, utilization, and project alignment in collaboration with traffic and account teams.
- Promote a culture of continuous learning by integrating industry best practices and emerging technologies into the team’s day-to-day execution and insights.
Strategy
- Serve as a strategic advisor to clients and internal CMOs, helping define and execute multi-channel digital strategies.
- Oversee the development, execution, and optimization of campaigns across SEO, paid media, social media, email and web development.
- Act as primary contact for traditional media strategies and media plans as needed, including billboard, radio, TV and direct mail.
- Oversee SEO/GEO strategies, including audits, keyword planning and technical performance tracking.
- Ensure high-quality, on-time delivery of all digital projects, with a focus on measurable business outcomes.
Analytics
- Lead the development of KPIs based on client business objectives and oversee performance measurement and reporting.
- Partner with strategy and creative teams to integrate data and audience insights into the upfront planning and development of campaigns.
- Ensure analytics play a proactive role in shaping marketing strategy—not just measuring outcomes—by embedding performance insights throughout the campaign lifecycle.
Growth & Innovation
- Expand and evolve the digital service offerings to meet changing market and client needs.
- Evaluate and implement new digital tools and platforms (e.g., HubSpot, AI tools, GA4, SEMrush) to improve performance and efficiency.
- Liaise with external vendors and partners as needed to execute digital campaigns and initiatives.
- Contribute to business development efforts by supporting digital scopes, proposals, and SOWs for prospective clients.
Internal Enablement
- Lead collaboration efforts with cross-functional teams to craft integrated, insight-driven marketing campaigns.
- Guide the team in using data to optimize CX and UX initiatives across all touchpoints and channels.
QUALIFICATIONS:
- 10+ years of experience in digital marketing, with at least 5 years in a leadership role managing cross-functional teams.
- Proven experience overseeing digital strategy and execution across a portfolio of clients in an agency, consultancy or multi-client environment.
- Demonstrated ability to lead, mentor, and develop high-performing digital teams across disciplines such as SEO, paid media, analytics, social and web.
- Strong understanding of digital marketing channels and tools, including SEO, PPC, paid social, email, GA4, HubSpot, SEMrush, Search Console and other key platforms.
- Proven ability to manage and optimize marketing budgets with a focus on driving measurable ROI and performance outcomes for clients.
- Highly analytical, proven ability to translate data into actionable insights and continuously optimize digital strategies based on results.
- Exceptional interpersonal and communication skills; adept at influencing internal teams, executive stakeholders and external clients.
- Experience leading omnichannel marketing initiatives, scaling digital teams, or evolving service offerings in a fast-paced agency or startup environment.
- Strategic thinker with a hands-on, proactive leadership style; comfortable balancing execution with vision.
- Strong project management and organizational skills; capable of prioritizing and managing multiple initiatives across clients and industries.
JOB TYPE:
- Full-time
- Health benefits
- 401(k) 3% non-elective contribution
- Bonus opportunities
- Referral bonus opportunities
- Work from home Wednesdays
Ready to learn more?
Submit below or email your résumé to: careers@cruxkc.com.
