Current Openings

Director of Social Media

As director of social media, you’ll be a part of a highly collaborative and creative group of marketers. As the primary point-of-contact for Crux’s Social team, you’ll own social listening & drive regular reporting that fuels programming across digital & social channels. Partnering with Social & Account leads, you’ll own & create data-driven insights that uplevel our work across paid, owned and earned social surfaces, fueling innovation and new creative ideas.

You should be a storyteller at heart, and recognize that if every piece of content isn’t telling a story and communicating a clear message, they’re not worth the pixels they’re on.

JOB RESPONSIBILITIES:

  • Develop a strategy & intake process to enable social listening reports & ad hoc requests
  • Oversee all research initiatives for new Crux clients to support social media audit processes
  • Oversee all research initiatives for quarterly & annual client reviews
  • Drive creativity into social marketing campaigns through imagery & copy
  • Plan and direct both organic & paid social media campaigns following an overarching content calendar and strategy
  • Set KPIs for all social media campaigns
  • Develop strategies and collaborate with partners to engage social influencers
  • Develop testing strategies for integrated social marketing campaigns
  • Design and own regular reporting cadence for social media crafters
  • Identify areas of opportunity, using data-driven recommendations
  • Influence Social & Account teams to adopt best practices
  • Liaise with Social Leads, Account, Creative, and Operations stakeholders whose programs would benefit from social listening insights, providing relevant data & thoughtful recommendations
  • Partner with Social team leads to develop social KPIs, targets & benchmarks
  • Serve as the Social Team’s primary POC & expert on social analytics & listening
  • Manage all social media tools to maximize the return on investment
  • Keep abreast of social media trends and respond to changes relevant to marketing strategies
  • Monitor clients’ SEO and the relationship of social media to support organic traffic growth

QUALIFICATIONS:

  • Insatiable appetite to infuse creativity and “what if” ideas into social campaign strategies
  • Several years’ relevant experience in social listening & analytics for consumer / tech brands
  • Demonstrated experience pulling social listening reports & providing analysis, insights
  • Experience managing regular (weekly, monthly) reporting cadence & ad hoc requests
  • Strong understanding of SEO and keyword research to capture organic traffic via social media
  • Strong cross-functional collaboration with Social Leads and Operations
  • Ability to understand & synthesize measurements for social & marketing programming
  • Ability to influence social managers & producers to adopt data-driven recommendations
  • Ability to operate independently, but not in a silo, and thrive in a hyper-growth environment
  • Experience managing Sprout Social
  • Experience with Google Analytics & Data Studio

MINIMUM QUALIFICATIONS:

  • 5+ years of experience in an agency environment developing social media campaigns and strategies
  • Bachelor’s degree in journalism, public relations or marketing
  • Demonstrated ability to collaborate and communicate verbally and in writing throughout all levels of an organization, both internally and externally
  • Proficient use of applicable technology
  • Ability to work in a team environment as well as independently

Ready to learn more?
Submit below or email your résumé and at least two writing samples to: careers@cruxkc.com.

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